Privacy Policy

Last Updated: [Insert Date]

At Simms Store (tackledirectsale.com), we respect your privacy as much as we respect the art of fly fishing. This Privacy Policy explains how we collect, use, protect, and share information about our customers—serious anglers who demand both premium fishing gear and trustworthy service.

1. Information We Collect

To provide seamless service when you purchase our fly rods, technical apparel, or fishing tackle, we collect:

• Personal Information: Name, email, shipping address (like our 4061 Bernardo Street location), and payment details when you check out
• Order Details: Your selections of freshwater reels, saltwater accessories, or apparel items
• Technical Data: IP address, browser type, and device information for security purposes
• Preferences: Your favorite categories (e.g., fly tying materials or rain gear) to improve recommendations

2. How We Use Your Information

Like carefully selecting the right tippet for your fly line, we use data purposefully:

• Process transactions for your fishing rods, reels, or apparel with 256-bit SSL encryption
• Ship orders worldwide (excluding some Asian/remote regions) and provide tracking
• Respond to inquiries sent to [email protected]
• Improve our product range from fly fishing technical gear to mens apparel
• Prevent fraud—because your security matters as much as your catch

3. Data Sharing & Disclosure

We treat your data like prized fishing spots—with care and respect:

• Service Providers: Trusted partners (payment processors, shipping carriers) who help deliver your freshwater tackle or fly line orders
• Legal Requirements: Only when required by law or to protect our business
• Business Transfers: In case of merger or sale, with appropriate confidentiality

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your data is protected with the same diligence we apply to crafting our fly fishing gear:

• Secure servers with industry-standard protections
• Encrypted payment processing (we don’t store full card details)
• Regular security assessments of our systems

5. Your Rights

You control your data like an angler controls their drift:

• Access: Request details of personal information we hold
• Correction: Update inaccurate shipping or account details
• Deletion: Request removal of personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications

Contact [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

Like selecting the right fly for conditions, we use cookies appropriately:

• Essential Cookies: Required for checkout functionality when purchasing fly fishing reels or apparel accessories
• Performance Cookies: Help us improve site navigation between freshwater rods and saltwater tackle sections
• Marketing Cookies: Show relevant offers (e.g., for fly tying materials) based on your browsing

Manage preferences via your browser settings or our cookie consent tool.

7. International Data Transfers

For our global customers (excluding some regions):

• Data may be transferred to and processed in the United States
• We implement appropriate safeguards for cross-border transfers

8. Policy Updates

We may update this policy as our business evolves—check back periodically. Continued use of our site after changes constitutes acceptance.

Tight lines and secure shopping,
The Simms Store Team