For anglers who demand performance, durability, and style on the water, Simms Store at TackleDirectSale.com is your premier destination. Since our founding, we’ve been committed to equipping fishing enthusiasts with top-tier gear that stands up to the toughest conditions while keeping you comfortable and confident.

Our Mission

We exist to enhance your fishing experience by providing carefully curated equipment that combines technical innovation with practical design. Whether you’re battling trophy bass in freshwater, chasing tarpon in saltwater flats, or perfecting your fly casting technique, we have the gear to help you land the big one.

Why Anglers Choose Us

Specialized Gear for Every Fishing Style

Our extensive selection covers all aspects of fishing:

  • Freshwater Specialists: From sensitive rods to precision reels and irresistible lures
  • Saltwater Warriors: Corrosion-resistant tackle built for marine environments
  • Fly Fishing Aficionados: Premium rods, reels, and tying materials
  • Performance Apparel: Technical clothing that protects without sacrificing mobility

Quality You Can Trust

We partner with industry-leading brands like Simms, Abu Garcia, St. Croix, and more to bring you gear that:

  • Withstands extreme conditions season after season
  • Incorporates the latest fishing technology
  • Delivers exceptional value through our exclusive discounts

Our Angler-First Approach

What sets us apart is our deep understanding of anglers’ needs. Our team consists of passionate fishermen who test products in real conditions, ensuring we only recommend gear that performs when it matters most.

We solve the common frustrations anglers face:

  • Saltwater corrosion? Our reels feature marine-grade materials
  • Uncomfortable gear? Our apparel combines technical fabrics with ergonomic design
  • Overwhelming choices? Our curated collections take the guesswork out of gear selection

Join Our Fishing Community

Headquartered in Lynnville, US but serving anglers worldwide (excluding some Asian and remote regions), we’re more than a store – we’re a community of fishing enthusiasts committed to helping you make the most of every cast.

Explore our collections today and experience the difference that angler-tested, performance-proven gear can make on your next fishing adventure.

Shop Our Bestsellers

Have questions? Our team of fishing experts is ready to help at [email protected].